Google Ads and Meta Ads services
Support can include campaign structure, audience planning, ad copy, creative testing, landing-page review, conversion tracking, budget allocation and performance optimization.
Search ads vs social ads
Google Ads can reach people actively searching for a product or service. Meta Ads can reach audiences based on interests, behavior, demographics and engagement signals. The right platform depends on the offer and customer journey.
Testing before scaling
A campaign should not be judged by one ad or one day. We prefer structured tests across audiences, messages, creatives and landing pages, followed by decisions based on useful performance data.
What should be tracked?
Depending on the campaign, useful metrics can include impressions, clicks, click-through rate, cost per click, leads, cost per lead, purchases, conversion rate and return on ad spend. Tracking must be configured correctly before the numbers are trusted.
What we can help with
- Google Search Ads
- Meta Ads
- Campaign structure
- Audience planning
- Creative testing
- Conversion tracking
- Performance optimization
Frequently asked questions
How much should I spend on Google or Meta Ads?
There is no universal budget. Start with a test budget that can generate enough data to evaluate the offer, creative, audience and landing page, then scale only when the economics make sense.
Which is better, Google Ads or Meta Ads?
Google Ads is often useful for existing search demand, while Meta can be effective for audience discovery and demand generation. The right choice depends on the customer journey.
